The impact of sensory marketing on tourist satisfaction in Can Tho City


Authors

  • Vu Thi Minh Hien VNU University of Economics and Business
  • Do Vu Phuong Anh VNU University of Economics and Business
  • Vo Minh Canh Can Tho City Institute for Socio - Economic Development Studies
  • Trinh Vu Trung Hung Dongseo University
  • Nguyen Thi Hien Luong VNU University of Economics and Business
DOI: https://doi.org/10.57110/vnu-jeb.v4i5.391

Keywords:

Sensory marketing, satisfaction, tourists, Can Tho

Abstract

Sensory marketing is a research field that has attracted attention in recent years. In the tourism industry, many studies have identified the relationship between sensory marketing and tourist satisfaction and intention to return. These studies link the senses as an important aspect of destination image, affecting tourists’ emotions and experiences. With a survey sample of 367 people, this study focuses on examining the impact of sensory marketing on tourist satisfaction in Can Tho City. Thereby, solutions are proposed to promote sensory marketing to improve tourist satisfaction, thereby promoting the development of Can Tho City’s tourism industry.

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25-10-2024

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How to Cite

Vu Thi Minh Hien, Do Vu Phuong Anh, Vo Minh Canh, Trinh Vu Trung Hung, & Nguyen Thi Hien Luong. (2024). The impact of sensory marketing on tourist satisfaction in Can Tho City. VNU JOURNAL OF ECONOMICS AND BUSINESS, 4(5), 68. https://doi.org/10.57110/vnu-jeb.v4i5.391

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