PLS-SEM Application to the Analysis of the Willingness to Pay for Mangrove Environmental Services in Phu Long Commune, Cat Ba District, Hai Phong City


Authors

  • Nguyen Dinh Tien VNU University of Economics and Business
  • Nguyen Thi Hong Hanh VNU University of Economics and Business
  • Pham Thu Thuy VNU School of Interdisciplinary Studies
  • Tran Nhat Lam Duyen VNU School of Interdisciplinary Studies
DOI: https://doi.org/10.57110/jebvn.v3i3.219

Keywords:

PLS-SEM, willingness to pay, mangroves, environmental services, Phu Long - Cat Ba - Hai Phong

Abstract

This study analyzes factors affecting the willingness to pay for mangrove environmental services in Cat Ba district, Hai Phong city. The structural equation model (SEM) was used to evaluate and analyze those factors. The PLS-SEM results showed that subjective norms, perceived behavioral control, and mangrove-related knowledge are the factors influencing the willingness to pay for mangrove environmental services. It is therefore necessary to complete the policy of payment for forest environmental services for mangroves, in which the actors and amount of payment should be clearly defined. Local authorities also need to propagate and coordinate with domestic and foreign organizations to improve behavioral control and individual awareness about payment for mangrove environmental services so as to help improve the protection of mangroves.

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Published

25-06-2023

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How to Cite

Nguyen Dinh Tien, Nguyen Thi Hong Hanh, Pham Thu Thuy, & Tran Nhat Lam Duyen. (2023). PLS-SEM Application to the Analysis of the Willingness to Pay for Mangrove Environmental Services in Phu Long Commune, Cat Ba District, Hai Phong City. VNU JOURNAL OF ECONOMICS AND BUSINESS, 3(3). https://doi.org/10.57110/jebvn.v3i3.219

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Original Article