Green value co-creation behavior: The role of green practices and green certifications
Authors
DOI: https://doi.org/10.57110/vnu-jeb.v5i3.433Keywords:
Green certifications, green perceived value, green value co-creation behavior, green practices, green satisfactionReferences
Berezan, O., Raab, C., Yoo, M., & Love, C. (2013). Sustainable hotel practices and nationality: The impact on guest satisfaction and guest intention to return. International Journal of Hospitality Management, 34, 227-233. https://doi.org/10.1016/j.ijhm.2013.03.010
Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502-520. https://doi.org/10.1108/00251741211216250
Cheung, F. Y. M., & To, W. M. (2016). A customer-dominant logic on service recovery and customer satisfaction. Management Decision, 54(10), 2524-2543. https://doi.org/10.1108/MD-03-2016-0165
Dunlap, R. E., Van Liere, K. D., Mertig, A. G., & Jones, R. E. (2000). New trends in measuring environmental attitudes: measuring endorsement of the new ecological paradigm: a revised NEP scale. Journal of Social Issues, 56(3), 425-442. https://doi.org/10.1111/0022-4537.00176
Esparon, M., Gyuris, E., & Stoeckl, N. (2014). Does ECO certification deliver benefits? An empirical investigation of visitors’ perceptions of the importance of ECO certification's attributes and of operators’ performance. Journal of Sustainable Tourism, 22(1), 148-169. https://doi.org/10.1080/09669582.2013.802325
Fraj, E., & Martinez, E. (2006). Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis. Journal of Consumer Marketing, 23(3), 133-144. https://doi.org/10.1108/07363760610663295
González-Viralta, D., Veas-González, I., Egaña-Bruna, F., Vidal-Silva, C., Delgado-Bello, C., & Pezoa-Fuentes, C. (2023). Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay. Heliyon, 9(10). https://doi.org/10.1016/j.heliyon.2023.e20353
Guo, Y., Wang, L., & Yang, Q. (2020). Do corporate environmental ethics influence firms’ green practice? The mediating role of green innovation and the moderating role of personal ties. Journal of Cleaner Production, 266, 122054. https://doi.org/10.1016/j.jclepro.2020.122054
Han, H., Lee, J.-S., Trang, H. L. T., & Kim, W. (2018). Water conservation and waste reduction management for increasing guest loyalty and green hotel practices. International Journal of Hospitality Management, 75, 58-66. https://doi.org/10.1016/j.ijhm.2018.03.012
Kim, S.-H., Lee, K., & Fairhurst, A. (2017). The review of “green” research in hospitality, 2000-2014: Current trends and future research directions. International Journal of Contemporary Hospitality Management, 29(1), 226-247. https://doi.org/10.1108/IJCHM-11-2014-0562
Kumar, S., Dhir, A., Talwar, S., Chakraborty, D., & Kaur, P. (2021). What drives brand love for natural products? The moderating role of household size. Journal of Retailing and Consumer Services, 58, 102329. https://doi.org/10.1016/j.jretconser.2020.102329
Laud, G., & Karpen, I. O. (2017). Value co-creation behaviour–role of embeddedness and outcome considerations. Journal of Service Theory and Practice, 27(4), 778-807. https://doi.org/10.1108/JSTP-04-2016-0069
Lee, J.-S., Hsu, L.-T., Han, H., & Kim, Y. (2010). Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions. Journal of Sustainable Tourism, 18(7), 901-914. https://doi.org/10.1080/09669581003777747
Lee, K.-H., Lee, M., & Gunarathne, N. (2019). Do green awards and certifications matter? Consumers’ perceptions, green behavioral intentions, and economic implications for the hotel industry: A Sri Lankan perspective. Tourism Economics, 25(4), 593-612. https://doi.org/10.1177/1354816618810563
Merli, R., Preziosi, M., Acampora, A., & Ali, F. (2019). Why should hotels go green? Insights from guests experience in green hotels. International Journal of Hospitality Management, 81, 169-179. https://doi.org/10.1016/j.ijhm.2019.04.022
Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: Testing a model of voluntary participation in value co‐creation activities. Journal of Product Iinnovation Management, 26(4), 388-406. https://doi.org/10.1111/j.1540-5885.2009.00667.x
Normann, R., & Ramirez, R. (1993). From value chain to value constellation: Designing interactive strategy. Harvard Business Review, 71(4), 65-77. https://europepmc.org/article/med/10127040
Po, S., & Jiang, M. (2023). The effects of green practices on green customer loyalty in the hotel industry: Multi-mediating role of green perceived value and green satisfaction. International Journal of Research, 11(10), 95-106. https://doi.org/10.5861/ijrsm.2023.1129
Roberts, D., Hughes, M., & Kertbo, K. (2014). Exploring consumers' motivations to engage in innovation through co-creation activities. European Journal of Marketing, 48(1/2), 147-169. https://doi.org/10.1108/EJM-12-2010-0637
Tshiaba, S. M., Wang, N., Ashraf, S. F., Nazir, M., & Syed, N. (2021). Measuring the sustainable entrepreneurial performance of textile-based small–medium enterprises: A mediation–moderation model. Sustainability, 13(19), 11050. https://doi.org/10.3390/su131911050
Yi, Y., & Gong, T. (2013). Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66(9), 1279-1284. https://doi.org/10.1016/j.jbusres.2012.02.026
Downloads
Additional Files
Published
Abstract View
PDF Downloaded
How to Cite
Issue
Section
License
Copyright (c) 2025 Nguyễn Thị Huyền Ngân

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
by VNU Journal of Economics and Business