Tourist perceived value: A study on the real scene show “Tinh hoa Bac Bo” (The Quintessence of Tonkin)


Authors

  • Kieu Thu Huong Thuongmai University
  • Le Thi Huong Giang
  • Nguyen Thi Linh Thuongmai University
  • Nguyen Thi Kim Ly Thuongmai University
  • Nguyen Thanh Mai Thuongmai University
  • Luong Thi Nga Thuongmai University
DOI: https://doi.org/10.57110/vnu-jeb.v5i5.337

Keywords:

Perceived value, real scene show, The Quintessence of Tonkin

Abstract

This research examines the factors that influence tourists’ perceived value regarding the experiential outdoor performance “Tinh hoa Bắc Bộ” (The Quintessence of Tonkin). The theoretical foundation is Sheth et al.’s (1991) Theory of Consumption Values. Data were collected from 275 valid questionnaires administered to tourists who attended the show. Multiple linear regression was employed to test the research model and hypotheses. The quantitative results identify seven factors that significantly influence perceived value: service quality, price, emotional value, social value, physical facilities, employee professionalism, and epistemic value. Notably, epistemic value exerts the strongest effect, whereas price has the weakest effect on overall perceived value. Based on these findings, the study proposes several managerial implications for the organizing entity and relevant stakeholders.

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25-10-2025

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How to Cite

Kieu Thu Huong, Le Thi Huong Giang, Nguyen Thi Linh, Nguyen Thi Kim Ly, Nguyen Thanh Mai, & Luong Thi Nga. (2025). Tourist perceived value: A study on the real scene show “Tinh hoa Bac Bo” (The Quintessence of Tonkin) . VNU JOURNAL OF ECONOMICS AND BUSINESS, 5(5), 117. https://doi.org/10.57110/vnu-jeb.v5i5.337

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