Tourist perceived value: A study on the real scene show “Tinh hoa Bac Bo” (The Quintessence of Tonkin)


Authors

  • Kieu Thu Huong Thuongmai University
  • Le Thi Huong Giang
  • Nguyen Thi Linh Thuongmai University
  • Nguyen Thi Kim Ly Thuongmai University
  • Nguyen Thanh Mai Thuongmai University
  • Luong Thi Nga Thuongmai University
DOI: https://doi.org/10.57110/vnu-jeb.v5i5.337

Keywords:

Perceived value, real scene show, The Quintessence of Tonkin

Abstract

The main objective of this study is to comprehend the various elements and how they influence tourists’ perceived value of the first real scene show in Vietnam, “The Quintessence of Tonkin.” After collecting 275 valid responses, the survey employed data analysis techniques, including linear regression analysis, to analyze the data. The research results reveal seven factors: Service quality, Price, Emotional value, Social value, Facility, Professionalism of the staff, and Knowledge value, all of which influence the perceived value of tourists towards the show. Among these, Knowledge value has the most significant impact, while Price has the least impact on tourists’ perceived value. Based on the research findings, the authors propose management implications for the organizing unit of the show as well as the stakeholders involved. 

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Published

25-10-2025

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How to Cite

Kieu Thu Huong, Le Thi Huong Giang, Nguyen Thi Linh, Nguyen Thi Kim Ly, Nguyen Thanh Mai, & Luong Thi Nga. (2025). Tourist perceived value: A study on the real scene show “Tinh hoa Bac Bo” (The Quintessence of Tonkin) . VNU JOURNAL OF ECONOMICS AND BUSINESS, 5(5), 116. https://doi.org/10.57110/vnu-jeb.v5i5.337

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