Ảnh hưởng của các yếu tố marketing MIX tới quyết định mua thịt lạnh của người tiêu dùng tại Hà Nội

Armstrong, G., & Kotler, P. (2020). Principles of Marketing. Pearson.

Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18, 382-388. https://doi.org/http://dx.doi.org/10.2307/3150980

Goi, C. L. (2009). A review of marketing mix: 4 P's or more? International Journal of Marketing Studies, 1-15.

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24.

Kotler, P., & Keller, K. L. (2012). Marketing Management. United States of America: Pearson, 2012.

Mondéjar-Jiménez, J. A., Sánchez-Cubo, F., & Mondéjar-Jiménez, J. (2022). Consumer behaviour towards Pork Meat Products: A literature review and data analysis. Foods, 11, 307. https://doi.org/https://doi.org/10.3390/foods11030307

Paiva, T., Jacinto, T. A., Sarraguça, M. C., & Coutinho, P. (2022). Beef consumers behaviour and preferences - The case of Portugal. Sustainability 14, 2358. https://doi.org/https://doi.org/10.3390/su14042358

Phuong, N. V., & Nga, B. T. (2021). Analyzing the intention to expand business scale associated with short food supply chains of Vietnamese farmers. Journal of Commercial Science (No.157/2021).

Sarstedt, M., Ringle, C. M., & Hair., J. F. (2017). Partial least squares structural equation modeling (PLS-SEM). Handbook of Market Research. Springer International Publishing.

Sauter-Servaes, T., & Nash, A. (2007). Applying low-cost airline pricing strategies to European railroads. Transportation research record. Journal of the Transportation Research Board, 1995, 1-8.

Shankar, C., & Chin, K. K. (2011). A study of the relationship between marketing mix and customer retention for herbal coffee in Malaysi. 2nd International Conference on Business and Economic Research (2nd ICBER, 2011),

Situmorang, A. D., Sumarwan, U., & Simanjuntak, M. (2018). The effect of marketing mix and brand image on customer loyalty at premixed mortar. International Journal of Science and Research, 7(3), 49–57.

Snyder, D. J., & Tai, P. A. (2012). customer satisfaction at low cost airlines: A case study of Jetstar Pacific Airlines (JPA) The Clute Institute International Academic Conference San Antonio, Texas, USA 201.

Sukamto, R., Lumintan, D. B., & (2015). The impact of marketing mix towards customer loyalty mediated by cutomer satisfaction of Blackberry Indonesia. iBuss Management 3(2), 316–324.

Thao, P. T. T., Trach, N. X., & Dang, P. K. (2019). The impact of applying good hygiene practices in distribution on pork food hygiene and safety. Journal of Vietnam Agricultural Science, 17(10), 809-815.

Vietnamnews (2019). VN consumers yet to warm to chilled. meat. Available in link: https://vietnamnews.vn/society/463353/vn-consumers-yet-to-warm-to-chilled-meat.html#:~:text=Small%20surveys%20conducted%20at%20traditional,to%20hide%20the%20bad%20taste. Accessed 2.12.2022.

Yoo, B. H. (2000). An examination of selected marketingmix elements and brand equity. Journal of the Academy of Marketing Science, 28, 195-211. https://doi.org/https://doi.org/10.1177/0092070300282002