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Hoang Dam Luong Thuy, Ngo Thi Diu Huong, Mai Thu Hang and Tran Thu Hien 2025. Factors influencing online customer experience: A case study of online banking application. VNU JOURNAL OF ECONOMICS AND BUSINESS. 5, 5 (Oct. 2025), 102. DOI:https://doi.org/10.57110/vnu-jeb.v5i5.378.